March – April 2023
Ross School of Business, University of Michigan
For the C.K. Prahalad Grand Challenge 2023, your goal is to create an innovative, sustainable, profitable and environmentally friendly business model! You are encouraged to think creatively and explore traditional &
non-traditional tactics and business models for your proposed solution.
This year we want you to build an innovative sustainable business model that will help enhance recovery of high-value specialty minerals by recycling eWaste either in private ecosystems or in collaboration with the Indian government
April 11, 2023 11:59 PM EST
April 16, 2023
April 18 & 19, 2023
Cash prizes totaling up to $10,000 are up for grabs
March 14 – Team registration opens and prompt releases
April 11 – Submission deadline
April 16 – Finalists announced
Apr 18 & 19 – Finalist teams will virtually present to prominent faculty and a member of Professor Prahalad’s family
It is expected that in the coming years, demand for rare earths will grow as consumer preferences shift towards hi-tech and green products. As the world battles through supply chain issues and geopolitical concerns disrupt the timely flow of materials, there is a rising concern surrounding the environmental, economic, and sociopolitical stability of the long-term supply of these metals. Therefore, the recovery of the RE elements is extremely important. E-waste is an excellent source of precious metals, and the recycling of e-waste needs to be dramatically ramped up.
Electronic waste (E-Waste), also known as Waste Electrical and Electronic Equipment (WEEE), is the term used to describe end-of-life appliances that use electricity. It includes discarded items such as computers, consumer electronics (e.g., cell phones, tablets, and laptops) and kitchen appliances.
According to ‘Global Rare Earth Metals Recycling Market Report 2022-2026: Recycling of Rare Earth Metals Leads to Steady Material Sourcing & Net-Zero Goals by 2050 to Promote Recycling of Rare Earth Metals’, the global rare earth metals recycling market is estimated to be USD 248 million in 2021 and is projected to reach USD 422 million by 2026, at a CAGR of 11.2% from 2021 to 2026.[Ref: https://energyindustryreview.
For the C.K. Prahalad Grand Challenge 2023, your goal is to create an innovative business model that will be sustainable, profitable and environmentally friendly. You are encouraged to think creatively and explore non-traditional tactics and business models that will help enhance recovery of high-value specialty minerals by recycling eWaste either in private ecosystems or in collaboration with the Indian government.
"If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up."
C.K. Prahalad
C.K. Prahalad (1941-2010) was one of the world’s most influential business thinkers and management professors.
He developed the “base of the pyramid” concept, exploring how business can pursue sustainable growth while playing a role in alleviating poverty
Be innovative and think beyond the bounds of “traditional” business practices to push the frontier further. We are open to your definition of the problem, but we will use the criteria below to evaluate your business plans.
How will we judge your business plan?
To help guide you in your process think about the following design criteria (not limited to):
Theme for this year’s conference is “India@100 Years of Independence”, with a deeper dive into India’s emergent presence in the Digital and Startup space as well as continued growth in the Healthcare and Finance Industries.
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